We are not going to argue with you about Typeform's design. This page is about two specific things their own documentation describes: what happens when you hit a response cap, and what it takes to get an answer onto a Salesforce record.
Pricing and plan limits verified July 2026
Credit where it is due
Typeform earned its reputation. Two of these are measurable.
The evidence
Nothing below is our characterisation of Typeform. Each item is either something Typeform publishes about itself, or something we observed firsthand in a real account and can show you.
Not 10 per form — 10 for the account, per month. Observed on our own dashboard on 25 July 2026 as a banner reading “You can collect 10 form responses this month for free”, with a 0/10 meter and an “Increase response limit” upsell beside it.
Observed firsthand in our own Typeform account, 25 July 2026 (screenshot on file).This is the finding worth pausing on. Response limits apply across the whole account, not per form. Their help documentation states that at 100% of the limit every form goes private and further responses are permanently lost — or, if auto-upgrade is on, you are billed for the next tier instead. Either way, which of those happens is decided by a threshold rather than by you.
Typeform help documentation on response limits and automatic plan upgrades.The Connect tab's native card reads, verbatim: “Create with Salesforce — Send typeform responses to Salesforce as contacts, leads, and more. Available on Enterprise plans”, with an [Upgrade] button. Their public pricing page says the classic Salesforce integration starts at Business, $91 per month billed annually. The two do not quite agree; what both agree on is that it is a plan upgrade, not a feature of the plan you are on.
In-product card observed 25 July 2026 (screenshot on file); Business-tier statement per Typeform's published pricing page. 2026 pricing: $28/$56/$91 monthly billed annually, or $39/$79/$129 month-to-month.The path Typeform actually promotes in the Connect tab is “Generate a custom flow with Zapier AI”. That is a third subscription in the chain between your respondent and your CRM record.
Observed firsthand, 25 July 2026.From Typeform's own integration FAQ: mappings are one-to-one only — no Lookup fields and no Record Types — and a picklist answer of “Other” fails outright against a restricted picklist. For a Salesforce org of any real shape, those three limits are the ones that hurt.
Typeform's published Salesforce integration FAQ.Typeform keeps only the 10 most recent published versions, and auto-deletes them after a year. Their own warning states that editing a question which already has responses permanently deletes that response data. Bulk authoring is a text paste of up to 6,000 characters into the AI; there is no Excel or Sheets question import, and the official workaround is to route your content through Google Docs or Google Forms first. After that, editing is one card at a time.
Typeform help documentation on version history, editing published forms, and question import.We will not tell you how many hours this costs, because we do not know your team. We can tell you what Typeform's own FAQ says you must do: the Salesforce mapping is one field to one field, per form. So the number of hand-configured mappings you own is:
“fields mapped × forms × (1 + times a form changes)”
Four forms a year, ten mapped fields each, revised once each, is 80 mapping configurations a year. Substitute your own numbers — the formula is the claim, not the total. In AutoSurvey the count is zero, because the mapping step does not exist.
One-to-one per-form mapping model per Typeform's published Salesforce integration FAQ. The formula is arithmetic on their documented model, not a time estimate.Stage by stage
Every tool on this site is fast at stage one. The interesting question is what the other five stages cost you.
| Stage | Typeform | AutoSurvey |
|---|---|---|
| Authordraft the questions | Minutes, with best-in-class AI and respondent UX. Their AI produced 8 questions with correct branching in about 20 seconds.Observed 25 Jul 2026 | Describe what you want to learn and AI drafts it in about 15–30 seconds, with the right Salesforce field types. AI authoring is included — no separate Salesforce AI license, no Agentforce project. |
| Publish gatewhat stops you sending | A form containing a file-upload question cannot be published on the free plan. Otherwise the gate is the response cap rather than the feature set.Observed Jul 2026 | One per-org price. Logic, scoring and question types are not the upsell. The deploy job runs in 30–60 seconds. |
| Distributereach known contacts | Respondent identity means wiring hidden fields through your own email tool, or buying an add-on to do it.Typeform help documentation | Salesforce campaign send, list or triggered email, public link or QR, or Experience Cloud. The recipient is already a Salesforce record, so “who answered?” is never a matching problem. |
| Collectwhat happens at the cap | Free: 10 responses per month, account-wide. Paid: caps are also account-wide, and at 100% every form goes private and further responses are permanently lost — or auto-upgrade bills the next tier.Typeform help documentation | Your own org's limits. No per-response meter deciding whether you are allowed to read your own data. |
| Land in CRMthe expensive stage | Business or Enterprise plan, then a per-form 1:1 mapping with no Lookup fields and no Record Types, and “Other” answers failing on restricted picklists. Or Zapier, which is the path they feature.Typeform pricing page and integration FAQ | This stage does not exist. Responses are created as records in your org, linked to the contact and campaign on arrival. Nothing to map, nothing to sync, no export step. |
| Actdo something about it | Rebuild the follow-up logic on the Salesforce side after the sync has run. | Score fields are stamped at submission, so the Flows you already run branch on the answer immediately — Tasks, Cases, alerts, reports, Einstein. |
Cells marked Not published are ones where Typeform does not publish a figure and we will not estimate one. Where a cell cites firsthand observation, we hold the screenshot.
The free plan collects 10 responses per month, account-wide. Paid plan limits are also account-wide rather than per form. Typeform's help documentation states that at 100% of the limit every form goes private and further responses are permanently lost, or auto-upgrade bills the next tier. Verified July 2026.
Yes, on a paid plan. Typeform's pricing page says the classic Salesforce integration starts at Business ($91/mo billed annually); the in-product 'Create with Salesforce' card we saw on 25 July 2026 says 'Available on Enterprise plans'. Mappings are 1:1 only, with no Lookup fields and no Record Types.
No. Typeform accepts a text paste of up to 6,000 characters into its AI; there is no Excel or Google Sheets question import, and the official workaround is to route the content through Google Docs or Google Forms first.
There is a working Typeform importer. Paste the public Typeform link. The importer brings the questions and answer choices across. What moves is the survey definition — your questions and answer choices — rebuilt as a native Salesforce survey. Your response history stays where it is until you migrate it separately.
Import fidelity is still being verified against a range of real surveys, so check less common question types after import before you send live. You can run the whole thing in a sandbox first.