Google Forms isn't sunsetting, and this isn't a deadline pitch. Paste in your form's public link, and AutoSurvey rebuilds your questions and answer choices as a native survey — every response lands as a Salesforce record next to the Contact or Case it belongs to, instead of another row in a spreadsheet tab.
Every submission adds a row to a linked Google Sheet. Matching that row to the right Contact or Case is a manual lookup, not a system of record.
A new spreadsheet row doesn't update a Case, assign a Task, or notify a queue. Turning that into automation is glue code you'd have to build and keep working.
Google Forms doesn't cost anything, and this isn't a pitch about saving money. It's about whether a response can trigger a Flow or show up on a Salesforce report the moment it lands.
How it works
Paste the public link — the same URL a respondent uses to open your Google Form. No export file, no download.
AutoSurvey rebuilds it natively — questions, choices, required flags, and sections recreated as a real AutoSurvey survey.
Responses are Salesforce records from the first submission — reportable next to the Contact and Case data they already relate to.
Import fidelity is being checked against real Google Forms exports right now In development · design partners
Bring your Google FormImporting a Google Form, walked through
Demo coming soonSee it side by side
Same questions, same choices — one's a public Google Form, the other renders natively inside your Salesforce Flow. Side by side, on desktop and on a phone.
Desktop
Same survey, side by side: Google Forms vs AutoSurvey
Demo coming soonMobile
The imported survey on a phone
Demo coming soonWhere it lands
No sync job, no nightly export, no CSV to reconcile against your CRM. The moment someone submits, AutoSurvey writes the response as a Salesforce record — reportable next to your Contact and Case data, and able to trigger a Flow the same way any other record change can.
That's the actual reason to move off a Google Form, not the price tag: the response becomes part of your CRM the instant it arrives, not sometime after someone opens the spreadsheet.
Bring your Google FormResponses landing in Salesforce as records
Demo coming soonTry it yourself
Once the example survey is live, you'll be able to open both and compare them directly — same questions, two different places for the answers to end up.
See the public form respondents fill out today.
The same survey, rebuilt natively and running in Salesforce.
The importer moves your survey definition — questions, answer choices, required flags, and your form's sections (each page break becomes a new screen). Linear scales come over as a slider or segmented control with their endpoint labels intact. It does not carry over branching logic (rebuild that as Flow logic in the destination survey), inserted images or embedded video (presentational blocks in Google Forms, omitted with a warning rather than imported as blank rows), or your historical responses — those stay in your Google Sheet (or wherever you've exported them) until you move them separately.
If you want that response history backfilled into Salesforce as records too, tell us in the founding-partner program — that's exactly the kind of migration work it exists for.
Your questions, answer choices, and required flags — plus your form's sections, since each page break in your Google Form becomes a new screen. Linear scales come over as a slider or segmented control with their endpoint labels intact. AutoSurvey rebuilds a native survey definition from your form; it isn't embedding or screen-scraping the original.
The importer moves your survey definition, not your response history. Existing responses stay in your linked Google Sheet (or wherever you've exported them) until you move them separately. Ask about backfilling that history into Salesforce as records through the founding-partner program.
Grid questions come over as one Matrix row per grid row, sharing the same columns. Google's checkbox grids (multiple selections allowed per row) currently import as single-select Matrix rows with a note on each row — that's a known v1 limitation. Linear scales carry their low/high anchor labels with them.
Branching logic ("go to section based on answer") doesn't carry over in v1 — rebuild it as Flow logic in the destination survey. Inserted images and embedded video are presentational blocks in Google Forms, not questions, so they're omitted with a warning rather than imported as blank rows.
It helps, but the self-serve import doesn't require one. If you'd rather have someone walk through your specific form with you, that's what the founding-partner program is for.
Yes — run the import in a sandbox first, the same way you'd test any other change before it touches production.
You wouldn't, for cost — Google Forms doesn't charge you anything, and this isn't a savings pitch. The reason to move is what happens the moment someone responds: a Salesforce record you can report on next to your Contact and Case data, and that can trigger a Flow, instead of a row in a spreadsheet tab someone still has to notice.
A closed Google Form is detected automatically before the import starts, so you won't get a broken or empty preview. Reopen the form to accept responses first, or import from an export instead.
Tell us about your form and we'll figure out the fastest way to bring it over — including a sandbox trial run before anything touches production.